Walmart may be catching up to Amazon’s delivery service innovations by expanding their service to 4 million households.

“After completing hundreds of deliveries within a matter of months across our existing DroneUp hubs, we’ve seen firsthand how drones can offer customers a practical solution for getting certain items, fast,” said David Guggina, SVP of Innovation and Automation, Walmart U.S. “More importantly, we’ve seen a positive response from our customers that have used the service. In fact, while we initially thought customers would use the service for emergency items, we’re finding they use it for its sheer convenience, like a quick fix for a weeknight meal. Case in point: The top-selling item at one of our current hubs is Hamburger Helper.”

Interesting and hopefully not as data invasive as the Amazon version.

Walmart Expanding Drone Delivery to 4 Million U.S. Households