Imagine if the government health campaign decided the best way to fight obesity was to channel a fever-dream Rocky montage starring a 72-year-old conspiracy theorist and a mullet-wearing rock star. Enter HHS Secretary RFK Jr. and Kid Rock, shirtless and sweating in a sauna like they’re auditioning for “Magic Mike: Make America Healthy Again” edition. Set to thumping “Bawitdaba” beats, the duo bikes in jeans (because why not?), plunges into cold water fully clothed, chugs whole milk like it’s the elixir of life, and somehow turns pickleball into patriotic propaganda. It’s less “eat your veggies” and more “bro, pass the raw meat and the bald eagle.”

RFK Jr. and Kid Rock strip shirts for sauna workout in new HHS health promotional video