In a world where aviation norms often lean towards safety and comfort, VietJet Air has taken a sharp turn into the unexpected by introducing bikini-clad flight attendants to their in-flight repertoire. This privately-owned Vietnamese airline has turned heads and elicited both praise and criticism for its unconventional marketing strategy, featuring young, attractive attendants donning vibrant swimwear during select routes, especially inaugural flights to beach destinations.
The concept, first introduced in 2012, has become a signature move for VietJet Air. Despite facing a $1,000 fine from the Civil Aviation Administration of Vietnam for an “unapproved show,” the airline managed to continue this high-altitude runway extravaganza by ensuring the performance occurred after reaching a safe altitude.
The mastermind behind this unique venture is Nguyen Thi Phuong Thao, a Vietnamese businesswoman who views the bikini-clad displays as a symbol of empowerment in the face of cultural conservatism. With the airline on track to surpass Vietnam Airlines as the leading domestic carrier, Thao’s unconventional approach seems to be paying off, making her set to become Vietnam’s first woman billionaire after the upcoming IPO.
While some airlines use bikini-clad attendants in promotional calendars, VietJet Air is the only one bold enough to bring this beach attire to the skies. So, buckle up for a flight that’s not just about reaching your destination but doing it with a splash of humor and a touch of bikini glamour!
