For years, tech companies have tried to “get inside your head,” mostly by guessing what ads you’ll click after you Google something embarrassing at 2 a.m. Now, one startup is skipping the guessing entirely and going straight to the source—your brain. Yes, the same headphones you use to drown out your responsibilities might soon be quietly analyzing your thoughts like an overachieving therapist you didn’t ask for. It’s futuristic, a little impressive, and just unsettling enough to make you wonder whether “turning your brain off” will soon require a software update.
Startup Says It Can Read Your Brain Signals Using a Pair of Headphones
