Tired of your grandma being dead? New startup 2wai has the solution: turn her into a glitchy phone avatar that gives pregnancy advice in a voice that’s 60% her and 40% Siri having an existential crisis. Their viral ad shows a pregnant woman FaceTiming her deceased mom who coos, “Put your hand on your tummy and hum!” Viewers immediately threatened to make the company illegal, while the founders high-fived over “sparking debate.” Nothing says “preserving legacy” like paying monthly to argue with a digital ghost that eventually demands you upgrade to Premium Grandma.
