Some people invest in gold, others in real estate. But the real high-stakes market? Snacks that vaguely resemble pop culture icons. Case in point: A Cheeto shaped like Charizard just sold for a jaw-dropping $87,840. That’s right—someone paid nearly six figures for a fragile, flammable, cheese-dusted puff of air. At this point, we have to ask: Is this genius investing, or proof that we’ve lost all grip on reality?

 

Pokémon-shaped Cheeto, ‘Cheetozard,’ sells at auction for $87,840