In the world of business, some entrepreneurs play it safe, while others, like Jeremiah Raber, CEO of Armored Nutshellz, put their ‘assets’ on the line—literally! Raber recently donned his bulletproof groin protector, aptly named Nutshellz, and bravely volunteered to be shot at with a rifle. Because what’s business without a bit of risk, right?

In a stunt that can only be described as a blend of bravery and sheer absurdity, Raber teamed up with his rifle-toting friend, Matt Heck, to showcase the prowess of the “strongest jockstrap in the world.” Spoiler alert: his family jewels emerged victorious, and the whole spectacle was captured for your amusement. Click now to witness the nutty experiment that proves Nutshellz isn’t just for show—it’s groin protection with a bang!

As Raber gears up for his Shark Tank debut (because why pitch a business idea without dodging bullets first?), he’s also hoping to dodge financial woes by raising $30,000 through his Kickstarter campaign. Will his bulletproof dreams take off, or is this just another shot in the dark? Click to find out, and share your thoughts on this nutsy venture in the comments below!

 

World’s Strongest Groin Guard Can Literally Stop a Bullet