Ok this is a new one on me.
From the article “The term first appeared in the mid-2010s to describe a new kind of male star, not just willowy and tousle-haired like previous generations of pop icons, but overtly, almost confrontationally sensitive in his public persona.”
OK, these are the kind of guys who got beat up a lot where I grew up in rural Kentucky. Apparently Harry Styles in the poster child for this, and he is definitely soft.
No, I don’t think this will dominate, women will still go for strong men. But it certainly is a phenomenon, at least for the moment.
You can read about this in the article link below, ad nauseum.