Ever thought your underwear drawer was missing a certain je ne sais quoi for your hair? Enter JennyFax, the Japanese fashion maverick turning panties into hair accessories! With a clip and a dream, their “panty ribbon bow” is here to make your locks the talk of the town—or at least spark a viral debate. At $119 a pop, these silky head-turners in black, pink, and blue are proof that fashion knows no bounds, or shame, apparently.

Fashion Brand Turns Women’s Underwear into Expensive Hair Accessories