When you thought your day couldn’t get any weirder, imagine looking out your window to see a massive blimp casually crashing into your neighborhood. In São Paulo, this isn’t some weird dream—it’s reality. A white blimp with an advertisement for a local soccer team descended from the sky like a deflating balloon, reminding everyone that maybe it’s time for a new form of aerial advertising. It’s not every day your morning coffee pairs with a side of airborne disaster.