Once upon a time in France, a broke salesman named Dagobert Renouf stared down the barrel of impending homelessness and thought, “Screw it—I’ll turn my wedding suit into a corporate sponsorship extravaganza.” Dreaming of tying the knot with his fiancée Anna Plynina but wallet-empty as a post-honeymoon bank account, Dagobert hit X (formerly Twitter) in July with a viral plea: “Who wants ad space on my tux for the big day?” What started as a joke about slapping a €500 logo on his lapel snowballed into 26 startup shoutouts, netting $10,000—enough for vows, though not quite for that dream yacht escape. His wife? Initially horrified, then all-in, transforming their intimate October 25 ceremony (just 16 guests, very chic) into a walking trade show. Dagobert fretted over logo legibility like a stressed sommelier pairing fonts with fabric, shelling out $5,200 to craft the masterpiece and coughing up $2,500 in taxes because French bureaucracy waits for no one. End result? A “free” suit, $2,000 in pocket change, and—plot twist—a dream gig at a New York AI startup from an impressed entrepreneur who saw his hustle. Moral of the story: When life gives you broke, make billboard vows. Who needs Prince Charming when you’ve got QR codes on your cummerbund?
Tech Entrepreneur Finances Wedding by Selling Advertisements on His Suit Jacket
