Meet Friend, the AI startup that thought plastering New York’s subway with ads for their creepy neck-worn gadget was a great idea—spoiler: it wasn’t! New Yorkers, never ones to hold back, are scribbling savage takedowns like “AI wouldn’t care if you lived or died” all over the ads. CEO Avi Schiffmann says he wanted the hate, but did he expect this much? Hop on this train to see how NYC is schooling an AI startup!

New Yorkers Are Defacing This AI Startup’s Million-Dollar Ad Campaign