Most of us hit snooze five times, roll out of bed like a disgruntled sloth, and consider brushing our teeth a major achievement before 8 AM. But fitness influencer Ashton Hall? He’s out here living like a Navy SEAL trainee—starting his day at 3:50 AM, sprinting, meditating, and, for some reason, dunking his face into a bowl of ice water. Twice. And while the internet can respect an early riser, it simply cannot process why this man insists on repeatedly waterboarding himself before work.

People baffled by one ritual that ‘makes no sense’ as man’s ‘bizarre’ morning routine goes viral