Meet Jason Sadler, the Jacksonville entrepreneur who’s willing to go to any lengths for a buck—even if it means turning his last name into a corporate billboard. Starting January 1st, 2013, Jason will legally be known as Jason HeadsetsDotCom. Yes, you heard that right. This isn’t your everyday name change—it’s a marketing stunt of epic proportions. Turns out, selling your last name for $45,500 can make you the talk of the town… and maybe a little crazy.
Young Entrepreneur Auctions Off His Last Name for 2013 to the Highest Bidder
