Lima, Peru, has unveiled a solution to their water shortage that’s so brilliantly simple, it’ll make you wonder why we haven’t been drinking billboard water all along. Yes, you read that right—thanks to a collaboration between Peruvian researchers and an ad agency, the city’s newest roadside attraction isn’t just eye-catching; it’s thirst-quenching too!


Smart Billboard Produces 100 Liters of Drinking Water a Day Out of Thin Air