In the world of restaurant promotions, one Chinese eatery has taken the phrase “dress to impress” to a whole new level. Yang Jia Hot Pot in Jinan recently delighted and bewildered patrons by offering discounts based on the length of their skirts. Yes, you read that right – the shorter the skirt, the heavier the discount! As hordes of women lined up outside the establishment, the specter of measuring tapes and laughter filled the air.

From 13-inch discounts to the modest 3-inch savings, the restaurant saw a tidal wave of creativity in fashion choices, all in pursuit of a savory deal. Eason Yang, the mastermind behind this unconventional marketing ploy, explained that the “low-season” for hot pot restaurants prompted this daring move. With the success of this eyebrow-raising promotion, it seems that hemline-based discounts might just become a trend worth watching.

But this isn’t the first time we’ve witnessed such audacious tactics. Earlier this year, a Korean establishment in Zhengzhou city raised eyebrows by enlisting plastic surgeons as judges for their free meal offer to the “most beautiful” patrons. It seems the world of culinary creativity knows no bounds – and skirts might just be the next frontier in promotional prowess.


The Shorter the Skirt the Cheaper the Meal at This Chinese Restaurant