Kevin Costner as John Dutton, a man who tells the truth. He has a reasonable logic to support this very accurate and succinct statement that nails the animal rights activist to the wall.

“How cute does an animal have to be before you care if it dies to feed you”

Watch the video it is something to behold. And by the way, his character does “nail” (in the naughty sense) the animal rights activist in Yellowstone.